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Intelligent Product Recommendation

Accelerate your digital journey

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Identifying customer buying preferences

Using customer propensity and product affinity modules, NEC's Intelligence Product Recommendation solution leverages AI technology to identify a customer's likelihood to purchase, which services and products are of most interest and which touchpoint might work best.

Our solution makes predictive product and service recommendations by extracting information from vast quantities of data using:

• Unsupervised machine learning algorithms to product-customer matching
• Supervised machine learning algorithms to suggest suitable outreach approaches
• Using Financial institutions as an industry case study, explore of what is possible.

Core Deliverables

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Increased customer understanding

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Better products and services alignment

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Improved customer experiences